Drift

We dream of a world where all dogs are treated with love and respect. That's why, Drift is a toy with a purpose.

A plush, oversized cloud designed for gentle chewers and snuggly moments. With its soft, huggable shape and a crinkly sound pups love, it’s perfect for playtime or cozy naps.

Available in two sizes, Drift suits every pup—whether they love a big, fluffy cuddle or a smaller cloud to carry around.

If the outer layer of Drift ever wears down, there’s a hidden surprise inside: a second toy in the same shape, made from recycled denim for extended play. For an extra touch of excitement, the clouds have a crinkly sound pups love!

Because every dog deserves a loving home, 10% of Drift sales support charities improving dogs’ lives, with a new organization chosen every few months.

This edition honors our beloved dog model, Mai, a Podenco. Often called the "Invisible Dogs," Podencos are among Spain’s most abused breeds—bred for hunting, kept in harsh conditions, and overlooked by law. Many suffer in silence, hidden from view.

By supporting Hope for Podencos, we aim to raise awareness and make a difference.

Handmade in the Netherlands - this toy is designed for indoor play.